Where to Start?

To start a business, you have to set a clear goal and always ask yourself few questions;

How does your business serve others? How do you (or your product/service) contribute to the improvement of lives?

You have to look past the obvious. For example, cosmetic companies don’t sell lipstick; they sell romance (and sex). They know women want to love and be loved. Lipstick is a device to attain it.
Historically (and most likely forever) people want:
• Security
• Sex
• Power
• Immortality
• Wealth
• Happiness
• Safety
• Health
• Recognition
• Love

How do you or your product/service deliver any of those essential needs?

As you begin to brainstorm ideas for your product, keep these customer desires in mind. These are the basic thing that you have to start with to be a successful businessman!

Bookmarkz